Web Design and Development

Most websites are designed with two major things wrong.

1. People create beautiful brochure sites, aesthetically pleasing to the eye, but there is so much more to websites that just a good design. Business will never make any sales with a brochure site because it has not been geared up as a marketing tool. This is the same as owning a shop but always keeping the front door locked!

2. The site is not optimised for the site to be found by the search engines. Usually designers build sites to look good, unfortunately they put huge images on the site which causes the site to load slow and it also does not comply with Google’s SEO rules where you must have text showing on your page, without having to scroll to see it. Both of these rules are Search Engine Optimised (SEO) rules.

Here at Local Business solutions we take into account six elements when building a website and not just the design. We design web sites to look great, built on a platform that is easy for business owners to make simple changes. Next we apply the SEO rules that need to be adhered to within the design, followed by adding marketing strategies to create a great looking site that can be viewed on mobile devices and best of all the site is a marketing tool to create sales with a long term view on growth, so that the site is built with expansion in mind.


Many of our clients just had their website created by a designer and it looks beautiful, when the site is not creating business they come to us for marketing services. Too often we have to redesign the site as there is no space for the essential marketing tools. Many designers do not keep up-to-date with the latest Panda or Penguin updates and therefore do not know how to optimise the site according to Google rules.

To get your website right first time Local Business Solutions can build your site from scratch or help in a consulting capacity to work with your designer to make sure the site is developed with marketing in mind and that the essential SEO rules are adhered to. It will save you money in the long run as developing a site is time consuming and can make a huge difference to your return on investment.

The six Local Business Solutions key focus for building a website:

  1. Design;
  2. Mobile responsiveness;
  3. Future needs and scalability;
  4. Built in the correct platform to suit the business needs;
  5. Search Engine Optimisation (SEO);
  6. Marketing.

Does your site take into account all 6 elements? If you would like an appraisal of your web site please email us with your contact details.

If your website is not making money then why not book a marketing session with us where we can help you work out a strategy to include:

Design

  • To make your site great to look at with the correct functionality and purpose;
  • To make sure it is more than a brochure site;
  • Lead capture to build your list of future customer;
  • Strategically placing call to action for best results;
  • Improve bounce rates with video;
  • Certain colours in marketing are more successful than others;
  • Images correct size to improve load times and comply with Google’s above the fold rules;
  • Making sure the balance of outbound and inbound links are in the correct and in the optimum place;
  • Analytics to monitor your visitors where they come from and what they do on your site;
  • Improve your visitors experience and lead them to become loyal customers;
  • Add social media to create interaction and engagement with your prospects;
  • Make sure the site is built in the correct platform to enable minor changes by the business, reducing support costs;
  • Build the site in the correct platform to allow for expansion such as memberships and eCommerce;
  • Ability to add more functionality to the site as the business grows.

Mobile sites

  • Is mobile right for your business?;
  • Structure your mobile site differently to your desktop website;
  • Click to call mobile landing pages and how best to use them;
  • SMS Text Message Marketing Mobile Landing pages;
  • Email Marketing Mobile Landing Pages;
  • Mobile Marketing;
  • Turning your WordPress site into a bookmark app.

Email campaigns

  • How best to capture the email addresses from your prospects;
  • How to continually market to you prospects turning them into loyal customers;
  • How often should you email your list?;
  • What should you email?;
  • Create an automated marketing funnel;
  • Split test your emails to see which performs the best;
  • Check open rates to make sure people are reading your emails;
  • Continually fine tune the email campaign by using the stats provided.

Automating newsletters

  • Branding your templates;
  • Sending special offers or coupons;
  • Creating brand awareness;
  • Create loyalty;
  • Create trust;
  • Create authority by becoming an expert in your field.

Social media

  • Which platform should your business be using?;
  • Branding your pages;
  • Expand on the demographic of your potential customers;
  • Demonstrate professionalism and keeping ahead of the trend;
  • How to get more from your social media;
  • How to create engaging topics.

Facebook

  • Should your business be using this platform?;
  • Coupon marketing;
  • Facebook shop;
  • Facebook demographic marketing;
  • Email marketing;
  • Groups and how best to use them.

Twitter

  • Should your business be using this platform?;
  • How to link this to your other social media platforms;
  • How to automate the bulk of the workload.

LinkedIn

  • Should your business be using this platform?;
  • How to get the most out of this platform.

Video marketing

  • Branding your channel;
  • Optimising your videos;
  • Best use of your videos;
  • Video submissions.

Content marketing

  • Articles and how best to use them;
  • Setting up your blog correctly;
  • Setting up your blog in the correct place;
  • What should you market;
  • Making sure the pages and content are relevant and not overly-optimised;
  • Helping you find suitable content to add to your site.

Onsite optimisation

  • How to get your site found by the search engines;
  • Relevant keywords and tags;
  • Content ratio to keywords;
  • Avoid overly-optimisated and keyword spamming.

Keyword research

  • Methods of selecting keywords;
  • Keyword choice;
  • Getting this right is probably one of the most important part of your marketing.

Local search

  • Get your site found in the Local Search engines;

We offer a comprehensive service to set you up in the following places correctly:

  • Google Places;
  • Google Maps;
  • Google Plus.

Getting your site to the first page of the search engines

  • Local;
  • National;
  • International;
  • Amount of keywords and markets to target.

Reputation marketing

  • Testimonials – the best ones you can add to your site;
  • How to handle bad testimonials.

Pay Per click Marketing

  • Split testing to get the best performance and lowest cost per acquisition;
  • Effective landing pages;
  • Use of profitable long tail keywords;
  • Selecting best performing keywords;
  • Use of SEO to improve your quality score so that you pay less for your clicks;
  • Google AdWords;
  • Facebook Ads;
  • Microsoft adCenter;
  • Yahoo Search Ads.

If you add all these elements to your website then it is built correctly the first time around. We can save you hours of research and get you to your end goal faster.